Gerua: Authentic Bagru Hand Block Printed Sarees

Gerua: Authentic Bagru Hand Block Printed Sarees

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Gerua — the colour of earth, of warmth, of home. Bagru block printing is a 400-year tradition from Rajasthan, producing some of India's most cheerful, colourful textiles.

The Art of Bagru Printing

In the village of Bagru, 90 minutes from Jaipur, artisans hand-carve wooden blocks and apply them to fabric with natural dyes. The process is swift compared to Ajrakh, but the skill is equally deep. Every motif tells a story — flowers, birds, geometric patterns — stamped with intention.

Why Bagru?

  • 400-Year Heritage: Unbroken lineage from Mughal times
  • Natural Dyes: Indigo, madder, pomegranate, henna — all botanical
  • Joyful Colours: Warm earth tones, vibrant teals, deep reds
  • Affordable Luxury: Premium craft at accessible prices
  • Everyday Wearable: Lighter weight, perfect for daily wear

Perfect For

Casual elegance • Daily wear • Gifting • Collectors of regional textiles • Those who love colour

Care

Cold wash with mild soap. Dry in shade (direct sun may slightly fade colours over time — this is part of the beauty). Colours stabilise after 2-3 washes.

Meet the Block Printers | Bagru: A 400-Year Legacy | Care Guide

Bagru brings joy. Wear it and smile.