Why Vasaka

Vasaka was born from the belief that clothes should hold meaning, not just occupy space in a cupboard. With the tagline “Sarees that speak,” Vasaka creates timeless, soulful pieces that carry acceptance in their folds and memories in their pallus. Rooted in the founder’s childhood in Jaipur, the brand draws inspiration from the art of hand block printing where artisans carve wooden blocks with care and press them gently onto fabric. This slow, honest work results in prints that are never identical, each holding its own charm. Every Vasaka saree is made by hand, embracing the beauty of imperfection and honoring dignity, tradition, and the truth that you are already enough. Quiet yet profound, these sarees tell stories as unique as the women who wear them.

Purpose

Vasaka began with a simple wish to keep the hands and hearts of India’s artisans engaged in the work they know best. In a world chasing fast fashion, Vasaka chooses to go slow, working directly with artisans and weavers to create sarees that transcend trends and time. The saree was chosen for its versatility it belongs everywhere, from workplaces to weddings, homes to stages and embraces every shape, style, and story. Each piece is crafted to be more than clothing; it is something to treasure, to pass down, and to remind us where we come from. With durability, soul, and heritage woven into every thread, Vasaka’s mission is to create sarees that last a lifetime and carry meaning far beyond the moment.


People

Vasaka works hand in hand with block printers, weavers, and dyers the custodians of age-old crafts to ensure their skills continue to thrive in the modern world. They promise fair pay, steady work, and deep respect for both artisans and the planet. By creating designs that resonate with today’s wearers, Vasaka strives to inspire young artisans to believe their craft still matters not just as history, but as a living, wearable art form. Every saree is a testament to this commitment, honoring the earth, preserving tradition, and building a sustainable livelihood for the people who keep these beautiful crafts alive.



Planet

Sustainability is at the heart of Vasaka’s ethos, woven into every step of its process. Using natural, breathable fibers like cotton, linen, and silk, each saree is printed and dyed with azo-free pigments and natural dyes that are safe for both people and the planet. Produced in small batches, Vasaka avoids overproduction and minimizes waste, while every order is shipped in 100% plastic-free packaging to keep its environmental footprint light. By embracing timeless designs over fleeting trends, Vasaka champions slower consumption, extending the life of each piece and helping reduce the carbon impact of fashion one saree at a time.


 

MEET THE FOUNDER

Born in the village in Karauli, Rajasthan and raised in the vibrant city of Jaipur, her journey has always been shaped by family and the rich heritage of her homeland. Surrounded by the timeless beauty of traditional crafts, her connection to Rajasthan’s culture deepened with each passing year.

The desire to start her own business was always present, but life’s many responsibilities kept it on hold. After 12 years of marriage, raising her children and tending to life’s many responsibilities, she took a bold step in October 2023—a step that transformed her simmering dreams into a thriving reality.

Her journey from homemaker to entrepreneur was not easy—it was filled with sleepless nights, tough decisions and moments of self-doubt. But with the unwavering support of her two sisters, Sapna and Kajal and a heart full of passion, she decided to create something truly special.

And so, Vasaka was born.

More than just a brand, Vasaka is a tribute—a heartfelt blend of the names Varsha, Sapna, and Kajal. It symbolizes their unbreakable bond and the power of sisterhood.

Vasaka—Sarees that Speak, Loud and True

A blend of heritage and dreams, made just for you.

Black - Handblock printed ajrakh premium modal silk saree - Vasaka Jaipur

घर की दीवारों में सपना सजा था,

जो कभी न बोला, पर दिल में बसा था।

(Within the walls, a dream took flight,

Unspoken, yet glowing in the heart’s light)

Founder : Barsha Mothiya